Food with Purpose

Brand Strategy
Brand Identity
Brand Messaging
Digital Experience
Digital Experience
Web Design

We created the Tesla of plant based functional performance bars by reinventing wholesome and making it nutritious and delicious, resulting in a bar that inspires yogis and triathletes with equal measure.

We made wholesome food badass.

We celebrated and communicated on our complex, nutrient dense, plant based, ancient ingredients.

We created an extension line specifically targeting your gut health, SHANTI BALANCE.

We united the yogi master and the triathlete through balanced nutrition.

We enlisted the world’s most successful and competitive soccer player.

We focused on protein, not sugar.
We expanded our communication to the digital experience.