GO GO SQUEEZE
First Ever
Fruit in a Pouch
US Market Penetration
Brand Positioning
Naming
Brand Identity
Brand Messaging
Character Creation
Design
Packaging
We reimagined the apple sauce consumption occasion by creating a convenient, no spoon, no mess, convenient on the go pouch that literally jumped off the shelf with its playful and approachable branding and naming conventions.
![](https://mlxesyc6l439.i.optimole.com/K78BcFY-8hADBr5y/w:auto/h:auto/q:75/https://ma3.design/wp-content/uploads/2020/03/MA3-GO-GO-SQUEEZ-PARTNERS-02.jpg)
![](https://mlxesyc6l439.i.optimole.com/K78BcFY--HSIcWNd/w:auto/h:auto/q:75/https://ma3.design/wp-content/uploads/2020/03/MA3-GO-GO-SQUEEZ-PARTNERS-03.gif)
![](https://mlxesyc6l439.i.optimole.com/K78BcFY-6oB5pLAs/w:auto/h:auto/q:75/https://ma3.design/wp-content/uploads/2020/03/MA3-GO-GO-SQUEEZ-PARTNERS-04.jpg)
We created a package design direction and attitude that would resonate with both moms and kids. The directive was to engage in a healthy space, but keep it playful and fun. The packaging won numerous awards and a year later, GoGo Squeez became the number one selling ‘applesauce-on-the-go’ in America.
![](https://mlxesyc6l439.i.optimole.com/K78BcFY-2rvMUcD7/w:auto/h:auto/q:75/https://ma3.design/wp-content/uploads/2020/03/MA3-GO-GO-SQUEEZ-PARTNERS-05.jpg)
Photos: ARIEL TYSON
![](https://mlxesyc6l439.i.optimole.com/K78BcFY-0z4Fbcxk/w:auto/h:auto/q:75/https://ma3.design/wp-content/uploads/2020/03/MA3-GO-GO-SQUEEZ-PARTNERS-06.jpg)
![](https://mlxesyc6l439.i.optimole.com/K78BcFY-5_-Jyvcf/w:auto/h:auto/q:75/https://ma3.design/wp-content/uploads/2020/03/MA3-GO-GO-SQUEEZ-PARTNERS-08.jpg)
![](https://mlxesyc6l439.i.optimole.com/K78BcFY-eY5b1_FH/w:auto/h:auto/q:75/https://ma3.design/wp-content/uploads/2020/03/MA3-GO-GO-SQUEEZ-PARTNERS-10.gif)
![](https://mlxesyc6l439.i.optimole.com/K78BcFY-RJJSipyZ/w:auto/h:auto/q:75/https://ma3.design/wp-content/uploads/2020/03/MA3-GO-GO-SQUEEZ-PARTNERS-11.jpg)
Photos: ARIEL TYSON