GO GO SQUEEZE

First Ever
Fruit in a Pouch

US Market Penetration
Brand Positioning
Naming
Brand Identity
Brand Messaging
Character Creation
Design
Packaging

We reimagined the apple sauce consumption occasion by creating a convenient, no spoon, no mess, convenient on the go pouch that literally jumped off the shelf with its playful and approachable branding and naming conventions.

We created a package design direction and attitude that would resonate with both moms and kids. The directive was to engage in a healthy space, but keep it playful and fun. The packaging won numerous awards and a year later, GoGo Squeez became the number one selling ‘applesauce-on-the-go’ in America.

Photos: ARIEL TYSON

Photos: ARIEL TYSON