The Mighty Melon
Beyonce, Chris Paul & Kevin Durant investors.
We turned America’s favorite summertime superfruit into the leader of the clean hydration movement. We owned the melon and we made it fun and engaging.
We turned sumertime into an all year clean hydration occasion and gave coconut water a run for it’s money.
We made it sexy as f*#k.
And tapped into a community that needed hydration the most.
Powerful, clear, dynamic branding all the way through.