The Mighty Melon

Brand Positioning
Brand Identity
Brand Messaging
Digital Experience
Web Design
AD Campaigns
Event Concepts
These guys came to us literally holding a watermelon, we turned that watermelon into a powerful brand that represents super clean hydration and functional fun – all things related to America’s superfruit, the mighty watermelon!
BevNET’s award for the Best Packaging Design of 2014.
Beyonce, Chris Paul & Kevin Durant investors.

We turned America’s favorite summertime superfruit into the leader of the clean hydration movement. We owned the melon and we made it fun and engaging.

We turned sumertime into an all year clean hydration occasion and gave coconut water a run for it’s money.

We made it sexy as f*#k.

And tapped into a community that needed hydration the most.

Powerful, clear, dynamic branding all the way through.